What every transaction coordinator website needs
The definitive checklist for transaction coordinator websites. What to include, what to skip, and what separates a site that builds trust from one that gets ignored.
Written by someone whose mom has been a TC since 2013.
The 9 things your TC website must have
If your site is missing any of these, it's leaving trust — and leads — on the table.
A clear 'who you are' positioning
Agents want to know you're a real person with real experience — not a faceless service. Your name, your photo, your story. Don't hide behind a brand wall.
Services page with specifics
Don't just say 'transaction coordination.' List the actual work: contract-to-close management, deadline tracking, compliance reviews, lender/title coordination. Agents need to see themselves in the services.
An intake form or 'Submit a File' page
If agents have to email you attachments and details, you're creating friction. A structured intake form (Cognito, Jotform, etc.) makes starting a transaction professional and fast.
Mobile-first responsive design
Most agents are looking at your site between showings, on their phone. If your site doesn't work on mobile, you've lost them before they read a word.
SEO basics: meta tags, titles, OG images
When agents search 'transaction coordinator [your city]', you want to show up. Proper meta tags, page titles, Open Graph images, and structured data make that possible.
Fast load speed
Page builders and heavy frameworks create bloated sites that load slowly. Clean code loads fast — which matters for both user experience and search rankings.
Professional headshot and branding
A real photo of you builds instant trust. Pair it with consistent colors and a logo that looks intentional, not thrown together in Canva.
Clear contact info and a CTA on every page
Every page should make it obvious how to get in touch. Don't make agents hunt for a phone number or email. A button on every page, every section, every scroll.
Social proof: testimonials or client logos
Even one testimonial from an agent or brokerage changes how a visitor reads your entire site. If you have them, use them. If you don't, prioritize getting one.
10 mistakes most TC websites make
These are the patterns I see over and over when reviewing TC sites.
Common questions
Do I really need a website if I get all my business from referrals?
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Do I really need a website if I get all my business from referrals?
+Yes. Even referral-based leads will Google you before reaching out. A professional website validates what the referral already told them. Without one, you're relying entirely on trust you haven't earned yet.
Can I just use a Wix or Squarespace template?
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Can I just use a Wix or Squarespace template?
+You can, but most templates aren't built for TC businesses. You'll end up with generic sections that don't map to your workflow, no intake forms, and a site that looks like every other small business. Custom or TC-specific templates solve this.
How much should a TC website cost?
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How much should a TC website cost?
+A good TC website ranges from $750 for a single-page site to $3,000+ for a full multi-page site with intake forms, careers pages, and custom copy. The key is getting one that's built for your workflow — not paying for features you don't need.
What's more important — how it looks or what it says?
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What's more important — how it looks or what it says?
+What it says. Design gets attention, but messaging converts. If your copy clearly explains what you do, who you do it for, and why agents should trust you, the site will work. Pretty design with vague copy won't.
Want a website that checks every box?
I build websites specifically for transaction coordinators. Every item on this checklist is baked into the packages — intake forms, mobile-first design, SEO, copy, and professional positioning. Three tiers starting at $750.