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Real Estate2023

Three Penn Properties

Professional web presence for a property management and investment firm

Client

Three Penn Properties, LLC

Role

Designer & Developer

Built with (for the curious)

Portfolio + proof sections, Tenant / investor pathways, CMS for easy updates +1 more

Three Penn Properties

Summary

Rebuilt the site as a clear central hub for investors and tenants, improving credibility, routing support requests faster, and increasing qualified investor inquiries.

The Challenge

Investors and tenants received PDFs and ad-hoc updates. Leadership wanted a modern hub that showcased portfolio metrics and routed leads correctly.

The Solution

Created a modern hub with portfolio highlights, clear tenant/investor pathways, and TenantCloud onboarding so leads and requests route correctly.

Project Snapshot

Goals

  • Create a clearer multi-audience navigation structure
  • Improve investor confidence with stronger proof presentation
  • Route tenant support and onboarding more efficiently

Deliverables & Rationale

Why This Works

  • Audience-specific pathways reduced navigation confusion
  • Portfolio proof improved investor trust signals
  • TenantCloud integration lowered support friction

Process

1

Brand & Hero Refresh

Updated the hero and messaging to quickly establish credibility and set context for both investors and tenants.

Three Penn Properties - Brand & Hero Refresh
2

Proof Through Portfolio

Designed a gallery-forward section that showcases outcomes and builds trust through visuals.

Three Penn Properties - Proof Through Portfolio
3

Tenant Portal Integration

Added a dedicated TenantCloud explainer so renters know how to submit requests, pay invoices, and contact the office.

Three Penn Properties - Tenant Portal Integration

Results & Impact

+55%

Investor Inquiries

Increase in qualified investor leads

<12 hrs

Response Time

Support ticket response time

95+

Performance

Speed + accessibility scores across key pages

Interested in working together?

Tell me what you do, who you want to attract, and what you want the site to accomplish.

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