Transaction Authority Group (TAG)
Focused landing page that qualifies established transaction coordinators and drives discovery call bookings.
- Client
- Transaction Authority Group (TAG)
- Role
- Landing Page Strategy, Copy, Design, Development
- Live
- Visit site
- Built with
- Fast, mobile-first build, Booking calendar integration, Lead qualification flow +1 more
Built a one-page lead-generation landing page for Transaction Authority Group designed to establish authority quickly, filter for fit, and drive discovery call bookings. Mobile-first, lightweight, and intentionally avoids stock imagery—keeping the focus on qualification and scheduling.
TAG needed a focused landing page that converts the right visitors—established transaction coordinators and TC companies—into booked discovery calls. The goal wasn’t content depth; it was a clean, credible page that clarifies the offer, filters for fit, and pushes one action: book the call.
Built a single-page booking funnel designed to establish credibility quickly, create self-identification through a problem → solution narrative, and drive one primary action: book the call. The layout avoids stock imagery, stays lightweight, and keeps CTAs persistent so the page stays focused on conversions.
Project snapshot
- Establish authority immediately (institutional, serious, systems-driven)
- Filter for the right audience (not brand-new TCs or “quick money” seekers)
- Drive calendar bookings as the primary conversion action
- One-page scroll layout (no multi-page site)
- Clean, neutral visual design (no stock photos, no people imagery)
- Fast load and mobile-first performance
- Persistent call-to-action to book a discovery call
- Simple structure that supports quick iteration
Deliverables & rationale
- One-page landing page designed for conversion (not content consumption)
- Professional hero section with clear positioning and immediate CTA
- Social proof / credibility bar to reinforce legitimacy without hype
- Problem → solution narrative written to create self-identification
- Fit & Filter section to improve lead quality and reduce unqualified calls
- Discovery call expectations to reduce hesitation
- Scheduler-ready booking section (calendar embed/link integration)
- Mobile-first styling with a clean, institutional aesthetic
- Visitors quickly understand what TAG is and who it’s for
- The “Not For” section prevents low-fit bookings
- The CTA is repeated and reinforced so the page stays focused on one action: book the call
Client approved the design direction and granted permission to feature this project in my portfolio.
Process
Credibility-Led Positioning
Designed an institutional hero with immediate CTA plus a credibility bar to reinforce legitimacy—without hype, gimmicks, or stock imagery.
Qualification-Driven Copy
Wrote a problem → solution narrative that creates self-identification, plus a Fit & Filter (“For / Not For”) section to reduce unqualified bookings.
Booking-First Funnel
Kept the page centered on scheduling with repeated CTAs, expectation-setting, and a scheduler-ready booking section for fast iteration during launch.
Results & impact
1 page
Layout
Single-scroll booking funnel built for speed and clarity
Fit-filtered
Lead Quality
Clear “For / Not For” messaging to reduce low-fit calls
Lightweight
Build
Mobile-first, performance-focused implementation without stock imagery
Need a landing page that converts?
I build focused, mobile-first pages designed to drive calls and leads—without bloated pages or slow load times.
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