Local SEO Wins for Small Businesses in 2024

Nail the foundations

Local SEO works when the basics are airtight. Start with the assets you control.

Claim your profile, add real photos, write keyword-rich descriptions, and check that hours are current. Enable messaging if you can respond quickly.

Name, address, phone number—make sure they match across your website, social media, and directories. Even small inconsistencies can dilute rankings.

Instead of one generic “Services” page, dedicate content to the neighborhoods or towns you serve.

“HVAC repair in Stroudsburg” beats “HVAC repair” for attracting ready-to-book leads. Use the phrase in headings, copy, and meta descriptions.

Include testimonials, project photos, and FAQs specific to each location. Link to related blog posts or case studies to keep visitors exploring.

Reviews influence both rankings and conversions. Make it easy for happy customers to share feedback.

Send a review request email or text within 24 hours of service. Include direct links to Google, Yelp, or industry-specific platforms.

Thank positive reviewers and address concerns promptly. Prospects read responses as much as the reviews themselves.

SEO is not set-and-forget. Check analytics monthly to see what’s working.

Review calls from your Google Business Profile, organic traffic by city, and conversions tied to location pages.

Update top-performing pages with fresh content, add seasonal promos, and expand into new neighborhoods once the current ones are generating leads.