Self-initiated concept · fictional business / 2026
Velvet Rose
Romantic florist site with graceful motion and a clear shopping flow
The project
Design and development in practice.
A premium storefront with gentle motion, category browsing, and product cards designed to make ordering feel easy.
- My role
- Motion Design, UI/UX Design, Front-End Development
- Category
- Web Design
- Built with
- React + TypeScript · GSAP ScrollTrigger · Tailwind CSS · Vite
01 / The challenge
What the site needed to solve.
Velvet Rose needed a website that conveyed the romance and artistry of their arrangements. Generic flower shop templates felt cold and transactional—they wanted visitors to feel the craft before making a purchase.
02 / The approach
How I approached it.
Designed an editorial, botanical storefront with gentle motion inspired by petals and stems. Category browsing and product hierarchy keep shopping straightforward, while typography and pacing maintain a premium feel.
What was delivered
- Editorial hero with refined type and image-forward composition
- Category browsing section that stays playful but structured
- Story/brand section that reinforces positioning
- Product grid with clear pricing, CTAs, and hover states
- Testimonials and trust signals integrated into the scroll
- Final CTA section that keeps ordering the focus
- Reduced-motion support and mobile-first spacing
Your next chapter
Let’s make your website
work as hard as you do.
Tell me about your business and what you need. I’ll reply personally with a clear next step.
Tell me about your project Full websites from $1,500 · One-page sites from $750