PA Real Estate Support Services
Responsive web presence for a Pennsylvania-based real estate transaction coordination team
Client
PA Real Estate Support Services, LLC
Role
Designer & Developer
Live
Visit siteBuilt with (for the curious)
Clear service pages + pricing, Guided intake form, Fast, mobile-first build +1 more
Summary
Redesigned the site around clearer service positioning, stronger trust signals, and guided intake paths. The result improved intake completion and reduced pre-sale clarification overhead.
The Challenge
The team relied on spreadsheets and email to collect brokerage requests. Their DIY site left prospects unsure which services were covered and how to start.
The Solution
Created a revised brand voice, service breakdown, and guided intake forms that sync to the team's workflow. A component library empowers future landing pages and campaigns.
Project Snapshot
Goals
- Clarify service scope before the first conversation
- Increase completed intake submissions
- Reduce manual back-and-forth before engagement
Deliverables & Rationale
Why This Works
- Service hierarchy made offerings easier to understand quickly
- Trust and proof blocks reduced hesitation before action
- Guided intake flow improved lead quality and readiness
Process
Conversion-First Hero Messaging
Clarified the offer with a strong headline, clear supporting copy, and immediate CTAs—so prospects know exactly what to do next.
Service Breakdown & Trust Signals
Organized the service into scannable pillars, added social proof, and designed supporting sections that reinforce credibility.
Intake Form Integration
Integrated the transaction intake flow and made it easy to start via multiple contact paths (call, email, and form).
Results & Impact
+42%
Intake Completion
Increase in completed intake forms
+37%
Search Impressions
Growth in branded search impressions within 60 days
Less back-and-forth
Scope Clarity
Less time spent clarifying scope before projects begin
Interested in working together?
Tell me what you do, who you want to attract, and what you want the site to accomplish.
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